DSC2006 Unofficial Mid-Term Mock Test Essay

DSC2006 Unofficial Mid-Term Mock Test 2010/11 Semester 2 Select the best answer 1. Business organizations consist of three major functions which, ideally: a) support one another b) are mutually exclusive c) exist independently of each other d) function independently of each other e) do not interface with each other 2. Revenue management is concerned with: a) a process designed to determine the best use of funds generated through sales. b) the use of marketing tools to increase revenue. c) the use of accounting tools to monitor cash flow. d) the use of pricing to increase the profit generated from a limited supply of supply chain assets. e) the appropriate use of operational tools to improve operational efficiency with a view to increasing revenue. 3. In order to make differential pricing effective, which of the following issues are to be dealt with? a) The firm must differentiate between the market segments and structure its pricing to make one segment pay more than the other. b) The firm must control demand such that the lower paying segment does not utilize the entire availability of the asset. c) The firm must secure enough capacity to meet demand from each segment. d) The firm should structure pricing according to different market segments and also control demand in such a way that the lower segment does not utilize the entire availability of the asset. e) The firm must secure enough capacity to meet demand of each segment and also control demand in such a way that the lower segment does not utilize the entire availability of the asset. 4. In order to differentiate between different market segments, the firm must: a) negotiate separately with different market segments that value product or service attributes differently. b) create barriers by identifying product or service attributes that the segments value differently. c) develop pricing structures based on the volume of various product or service attributes. d) eliminate barriers that identify product or service attributes that the segments value differently. e) create barriers by identifying product or service attributes that the segments value differently and also negotiate separately with different market segments. 5. Under which of the following condition(s) is the concept of revenue management is applicable? a) Capacity is perishable. b) The same unit of capacity can be used to deliver product or service to different submarkets having their own demand curves with different price elasticity. c) Using appropriate booking rules, a firm can create a fence among the relevant submarkets. d) Capacity is perishable, the same capacity can be used to different submarkets having their own demand curves with different price elasticity and also the firm can create a fence among the relevant submarkets. e) Capacity is perishable and the same capacity can be used to different submarkets having their own demand curves with different price elasticity 6. Throughput time cannot be reduced in a process by: a) Reducing the utilization of bottleneck equipment b) Performing activities using a serial approach c) Changing the sequence of activities d) Reducing interruptions e) All of the above are ways by which throughput time can be reduced 7. According to Little’s Law, which of the following ratios is used to find throughput time? a) Cycle time/Process time b) Throughput time/Process velocity c) Process velocity/Throughput time d) Work-in-Process/Throughput rate e) Value added time/Process velocity 8. A firm can participate in the quantity discount illustrated below when purchasing a product. It costs $20 to place an order each time. The holding cost rate is 20%. The annual demand for the product is 10,000 units. Lead time for the product is 1 month. Quantity 520 Cost $12 $10 $9 What is the minimum total cost that this firm can purchase and inventory this item while facing a quantity discount? a) 90,468 b) 90,853 c) 90,894 d) 100,000 e) 100,894 9. Which of the following determines the capacity of a production line? a) the takt time b) the throughput time c) the theoretical minimum number of work stations d) the efficiency 10. Which of the following types of manufacturing layout is considered a hybrid? a) Process layout b) Product layout c) Fixed-position layout d) Cellular layout 11. Compute the required cycle time for a process that operates 8 hours daily with a required output of 300 units per day. a) 0.625 minutes b) 1.6 minutes c) 37.5 minutes d) 0.027 minutes 12. Which of the following is NOT a mark of a good layout in manufacturing? a) Straight line flow patter (or adaption) b) Predictable production line c) Bottleneck operations d) Work stations close together e) Open plant floors (high visibility) 13. Revenue management is not especially useful where: a) Capacity is relatively fixed b) The market can be fairly clearly segmented c) The service cannot be sold in advance d) The service/product can be stored 14. Which is the correct order for process types starting with low volume/high variety and moving to high volume/low variety? a) Batch processes, project processes, job shop processes, mass processes, continuous processes b) Project processes, batch processes, mass processes, job shop processes, continuous processes c) Project processes, job shop processes, batch processes, mass processes, continuous processes d) Job shop processes, batch processes, mass processes, continuous processes, project processes 15. Which is the correct sequence in order of increasing process flexibility? a) Job shop / batch / project / continuous / product b) Project / job shop/ batch / continuous / product c) Job shop/ batch / project / product / continuous d) Project / job shop/ batch / product / continuous e) Continuous / product / batch / job shop/ project 16. Which of these statements is correct? The Economic Order Quantity (EOQ): a) Is a formula that calculates a realistic purchase price for an item b) Will depend on how many related parts are required in the same period c) Is used to calculate how much safety stock should be carried d) Determines the lowest order quantity by balancing the cost of ordering against the cost of holding stock e) Should be calculated once a year 17. Under the ABC system of inventory priorities a Class A item is: a) The 80% of high-value items that account for around 20% the total stock turnover value b) The 20% of high-value items that account for around 20% the total stock turnover value c) The 20% of high-value items that account for around 80% the total stock turnover value d) The 80% of high-value items that account for around 80% the total stock turnover value 18. The layout where the equipment, machinery, plant and people move as necessary is known as: a) Product layout b) Fixed-position layout c) Cell layout d) Process layout 19. A supermarket is usually positioned as: a) Cell layout b) Process layout c) Fixed-position layout d) Product layout 20. A self-service cafeteria is usually positioned as: a) Cell layout b) Product layout c) Fixed-position layout d) Process layout 21. Which of the following is usually considered a characteristic of a product or line layout? a) This layout can easily handle high volume but low variety b) This layout tends to be very flexible c) Transforming resources are costly to maintain d) This layout can easily handle high variety but low volume e) Transforming resources move to the work 22. A product layout: a) Groups transforming resources into dedicated cells b) Involves locating the transforming resources entirely for the convenience of the transformed resources c) Is appropriate for low volume operations d) Allows a wide variety of products to be manufactured on the same equipment e) Moves resources to the place where the operation is to be carried out 23. Cell layouts typically: a) Locate transforming resources entirely for the convenience of the transformed resources b) Cost more to run than other types of process layout c) Involve all the operations on a product being located adjacent to each other d) Are dominated by the transforming resources e) Are the most efficient form of process layout 24. Which of the following is the least likely decision to be made by Operations Managers? a) Designing and improving the jobs of the workforce b) Selecting the location and layout of a facility c) How much capacity is required to balance demand d) How to use quality techniques to reduce waste e) Deciding which market areas to manufacture products for 25. Which of the following would not normally be considered a general characteristic of a service? a) Many services involve both tangible and intangible outputs b) Production and consumption are simultaneous c) Production and consumption can always be spatially separated d) Low contact services can often be made more efficient than high contact services e) Production and sales cannot easily be separated functionally 26. Which of the following is not usually considered a characteristic of a fixed position layout? a) Fixed position layouts are often used for large or delicate products or services b) Transforming resources are grouped in cells c) The recipient of the process or the work being undertaken remain in the same place d) Fixed position layouts are able to offer high flexibility e) Transforming resources often move to the work 27. Operations management is: a) decision making involving the design, planning, and control of the processes that produce goods and services. b) decision making involving accounting, engineering, marketing, and strategy formulation that affect operations. c) decision making involving operations productivity and the reliability, durability, and manufacturability of products. d) decision making involving analyzing the competitive environment, appraising the organizations skills and resources, and examining the limitations of economics and technology on operations. 28. Inputs to the transformation process of operations include: a) Labour, capital, management, and material. b) Product design, materials planning, production planning, and product distribution. c) Strategic planning, marketing, engineering, and purchasing d) Steel, plastics, fibres, food crops, or other raw materials. 29. Some characteristics of services that differentiate them from goods (manufactured products) are: a) intangible, immediate consumption, high customer contact b) inventory, immediate consumption, options available c) delayed consumption, intangible, customer contact d) immediate consumption, options available, inventory 30. The concept of value-added means a) the customer must add value to a product by paying for it b) machines add value to the production process because of their low cost c) only service operations add value for the customer d) outputs of a process are worth more to customers than the sum of inputs 31. Computer-integrated manufacturing (CIM) differs from a flexible manufacturing system (FMS) in that: a) CIM usually includes one or more FMSs as components. b) An FMS does not use computers at all. c) CIM is only one component of an FMS. d) CIM is concerned only with data while FMS involves production processes. 32. A company is planning to produce a product that will compete in a high-volume market that is very price-competitive. What type of process would be most appropriate? a) project b) job shop c) batch d) continuous 33. Which of the following is NOT a characteristic of a product layout? a) standard product. b) high volume production. c) same sequence of operations for each unit. d) each order may require a unique sequence of operations. 34. The desired production rate for an assembly line is 120 units-per hour. What would be the cycle time? a) 30 seconds per unit b) 40 seconds per unit c) 0083 minutes per unit d) 2 minutes per unit 35. Which of the following is an advantage of a cellular layout? a) higher volume than an assembly line. b) greater f1exibility than a job shop. c) reduced material handling. d) use of more employees. 36. A company has a set of tasks that must be completed to assemble a product. The total time for these tasks is 96 minutes. The cycle time is 3 minutes and the company has found that 40 work stations are required to balance the line. What is the efficiency (or utilization) for this assembly line? a) 95% b) 90% c) 85% d) 80% 37. Which of the following IS NOT a use of inventory? a) Buffer against uncertainly b) Allow for large variations in production c) Decouple different processes d) Allow for smooth production 38. A retailer stocks a certain product that is sold at the rate of 10,000 units per year. Each replenishment order from the outside supplier costs $50. The price is $40 per unit and inventory carrying cost per year is 10% of unit price, how many units should be ordered each time to minimize total annual cost? a) 100 b) 250 c) 500 d) 1,000 39. Referring to the preceding problem, suppose the supplier requires that orders be placed for 2,000 units at a time. What would be the total annual variable cost of ordering and carrying inventory? a) $ 2,000 b) $ 2,500 c) $ 4,250 d) $ 8,000 40. A certain item is subject to quantity discounts as shown below: Quantity Price 1 – 49 50 – 999 1000 or more Purchased Per Unit $ 2.50 $ 2.00 $ 1.80 If 1,000 units are used per year and it costs $450 to place an order due to high shipping costs, how many should be ordered at a time to minimize variable costs if carrying cost per unit per year is 50% of unit value? a) 1000 b) 500 c) 100 d) 50 41. A company has 100 inventory items with total annual dollar usage of $3,000,000. Which of the following is most likely a C Inventory Item based on ABC analysis? a) b) c) d) Part # 1078 2365 1287 7864 Annual $ Usage $500,000 $250,000 $52,000 $1,000 42. A company manufactures repair parts. These parts are used at the rate of 5,000 units per year. It costs $100 every time more are produced. The cost of holding these parts in inventory is 20% of unit price, which is $25 per unit. The parts can be produced at the rate of 6,250 per year. How many units should be produced at a time to minimize total annual cost? a) 500 b) 1000 c) 1500 d) 2000

Close Reading of Hope is a thing with feathers Essay

The language present in Emily Dickinson’s poetry is at times unclear, sometimes ungrammatical and can be found to be disjunctive. Dickinson wrote in distinct brevity, irregular grammar, peculiar punctuation and hand picked diction. Her poems were written in a circular manner, where she took the reader to one place and them swept them back to the beginning always relating one metaphor to the next. Dickinson was an intimate person throughout her life, and her poems reflect that lifestyle. Like her poems, she was never quite figured out. Dickinson wrote not for the audience to understand but for her own self expression by writing down the words as they came to her, with little regard to the conventional syntax or diction. In this poem Dickinson coveys a metaphorical description of hope through simple language to explain a complex idea present in everyone’s life. Dickinson’s poem â€Å"Hope† was written in both simple syntax and diction, but backed up with a strong meaning. Though the word order and punctuation are somewhat strange, the actual words are easy to understand on their own. However, what makes them interesting is how they relate to one another and how they play an important factor to the overall theme of hope. Throughout the poem the words chosen are those we use everyday and made up of one or two syllables. The plain diction that is used throughout most of the poem shows the naturalness of hope. Yet Dickinson breaks this flow with the word ‘extremity’ to show the burdens that hope can help one overcome. While hope is a difficult idea to grasp, Dickinson uses a simple writing style to explain hope in a philosophical view through the exploration of hope through all types of landscapes, such as the chillest land and strangest sea. â€Å"Hope† takes the reader on a metaphorical journey through personifying hope into a bird. In the first line â€Å"Hope is the thing with feathers,† Dickinson’s choice of words helps describe how hope is anything with feathers, not necessarily something as concrete as a bird. By choosing to describe hope as â€Å"the thing† rather than a bird, she leaves room for interpretation while still painting a picture of the bird and its feathers. Hope is inanimate but by describing it as a thing with feathers she brings hope to life and creates an image of what hope may look like. By choosing hope to be a thing with feathers she sums up what hope really stands for, the ability to fly away, explore new places and start new adventures. Dickinson talks about how hope perches in the soul, which is an effective metaphor because it creates a sense of unpredictability. The word perch means to â€Å"alight upon† it, giving it a sense of unpredictability and unstableness. Much like when a bird rests upon a tree branch and at any given moment it can fly away to a new place. She could have chosen rested in the soul, but by using the word perched she wanted to leave an impression of fleetingness and unpredictability. Hope is described as a thing, different to everyone, yet it’s a spirit that lives within everyone’s soul. Dickinson chooses her words carefully and meticulously to create the image of what hope would look like and act like if it were a living thing. She describes hope as â€Å"the thing†, not something or anything. It implies that hope is one of its kind, hard to duplicate, unique, yet attainable by everyone. The chosen words leave enough ambiguity for the reader to go back and forth between hope being something as concrete as a bird and the feeling that lifts the spirits of a broken soul. Hope is not a bird, but it is birdlike, free, full of life and ready to fly away at a moments notice. Hope is birdlike in a sense that it sings all day without expecting anything in return. Hope is simply there waiting for someone to cease it. â€Å"And sings the tune–without the words,† in this line Dickinson once again takes the reader from the imagery of a bird to the feeling that hope brings to the world. She writes that hope sings the tune, making the reader see and hear the bird sing a song. Then she brings the reader back to an unclear version of that image when she writes, without the words. It is as if she wanted the reader to imagine a bird with all its freedom and happiness in its song, and then takes it all back and brings the reader to their own idea of hope. Dickinson also chose to make it clear that hope sings without the words because hope isn’t meant to speak, but to inspire and light the way for new beginnings. Without words, the tune is less definitive and not restrained to our own vocabulary. Dickinson, much like most humans, had trouble communicating their emotions orally. Because of his I believe that Dickinson chose to clearly express that hope sings without words. Humans are restricted by the connotations and definitions that words carry. However, birds aren’t restricted by words, they keep chirping their tune without a care. Dickinson conveys the sense of freedom that hopes delivers without any strings attached. Hope will remain in one’s life singing the tune, and it is up to each individual to make of hope what they wish. Hope has no words and because of this we do not know its’ intention, yet we know that it is always there for us because we hear its’ tune. The following line â€Å"And never stops at all,† refers back to the endless tune that a bird chirps throughout the day. This line also creates a contrast with the preceding line that uses the word perch. While perch creates and feeling of unpredictability, the last line of this stanza contradicts itself when it states that hope never stops at all. These two contradictory terms were carefully chosen to once again paint the image of how hope may be personified as a bird. While a bird may chirp throughout the day without hesitation or the confusion that words might bring, a bird eventually stops or their song gets drowned out by the noise. While Dickinson wants to create a sense of eternal hope, she also wants to show that while hope will also be there, people tend to lose touch with it, much like a bird could at any point in time lose its perch. Though there is no sense of loss explained in the poem, the word perch creates this feeling as it stands for something that is not ete rnal. Throughout the entire poem Dickinson makes a point to state that hope is all around us and always perched on our souls. During the rough times and the good times, hope will always be there waiting to pave the way. Dickinson ends her poem with a extremely powerful line, â€Å"Yet, never, in extremity, It asked a crumb of me.† Hope is not just a a thing anymore, it is a selfless thing that continues to stand by your side and provide you with belief that things will work out. Yet it never asks for anything in return. Hope is unselfish, it will follow you through your darkest hours without an expectation of anything in return. It really helps illustrate what a crucial role hope played in Dickinson’s life. Dickinson’s word choice is not the only carefully chosen aspect of the poem, the simple rhyme chosen helps the poem and message flow easily to the reader. By rhyming only the second and fourth lines of each stanza, Dickinson creates a tempo for the reader. Much like beautiful lyrics, her poems come to View as multi-pages

Overview of Risk and Quality Management in Health Care Assignment

Overview of Risk and Quality Management in Health Care - Assignment Example and improvements, as leaders are always at the core of the entire health service for long times with assistance from clinicians and other medical practitioners. Leaders in charge of quality and safety in the health care sector have broad knowledge of health care compared to managers and other leaders handling other aspects of management. Comprehending the health service describes the expansive knowledge as it entails the bigger picture of health care besides the international and local quality and safety context. Leaders shape the culture by participating in quality and safety seminars and other related activities. In the process, they encourage others to take part via efficient means of communication, acting as role models through demonstrations, and recognising developments and achievements where it happens among the team members. Specifically, leadership and governance plays a critical role in improving practices in the clinical section, every day care practices, decision making in the clinic, and the operations on the patient on the bedside. Leadership offers direction where decisions determine the quality and safety of health care. Leadership and governance guides the participation of other stakeholders in identifying quality and safety agenda as it takes the responsibility of leading the execution of set agenda. Quality management and risk management are different but relate very closely. Risk management constitutes identification, prioritising, addressing, and minimising the likely sources of failure to attain set targets. Analysis of stakeholders is a process applied during identification and evaluation of the influence and significance of vital groups of people, people, and institutions with important influence of success in provision of

Case Study Essay Example | Topics and Well Written Essays - 1000 words - 11

Case Study - Essay Example Following this we will list 5 specific strategies you would use to deal with this issue and discuss how office productivity by implementing this strategies. Malaysia is a conservative and predominately Muslim country in which patriarchy and deference to authority remain important priorities. From a cultural perspective, Farah may be resistant to say something from her supervisor due to the fact that male touching is inappropriate in her context. Thus, in Malaysia it would be highly inappropriate for a male supervisor to touch a female colleague and in Farah’s case this is what she is experiencing. Farah is also a Muslim which makes the inter-sexual mingling even more taboo. Because her society is conservatively minded, this is the third reason which may account for Farah’s resistance to her boss’ comments and unwanted attention. Due to the fact that Malaysian society is patriarchal, Farah, as a woman, may feel uncomfortable approaching her male supervisor and telling him that his behavior is unwarranted. Finally, because Malaysian society is conservative and hierarchal in nature, Farah will not feel as though she ca n approach her supervisor and let him know that she does not appreciate his behavior. As a woman coming from a society in which male to female touching is not appropriate in a business context, Farah may thus feel uncomfortable discussing her problems with her supervisor. What are the important strategies which can be used to deal with issues surrounding intercultural miscommunication in an office setting? There are a variety of measures which can be undertaken in order to mitigate the fallout from Farah’s unwanted touching by a male supervisor. First and foremost this involves speaking with the supervisor directly and letting him know that touching female colleagues, no matter how friendly, can be

Legal Theory Essay Example | Topics and Well Written Essays - 1500 words

Legal Theory - Essay Example This discussion chronicles the rationale for the implementation of Britain's seatbelt and crash helmet legislation, the laws' actual effects in contrast to what was intended as well as the theories as to why they are essentially ineffective. There has been no legislation that has put legal restrictions on individuals whose actions hurt no one other than themselves which many, including myself, consider wrong. This opinion extends to other issues such as drug possession, prostitution, bigamy, etc. In other countries, laws preventing gambling and gay marriage fall into this category as well. There is, of course, a line drawn within this opinion regarding laws that include children. Consensual adults, however, should be free to choose how to live their lives as they please if it does not interfere with the personal welfare or property of others. But the issue of seatbelts and wearing of helmet should be taken seriously and for this case an act of made on the same. This is because the state has full responsibility to safeguard against the life of people and if this becomes law, hence they protect the life its people. Individuals themselves ought to aware that it is morally upright for them to use seatbelt and helmets, not b ecause is a law or not but because there are benefits associated with this act. Even though one has a right to reason and make a free decision of his/her own choice, one should make a concrete decision that benefit him. Wearing seat belts and/or helmets are reported to save lives but this in itself is of much controversy as will be discussed further. Seatbelt and crash helmet laws, though enacted with the intention of saving lives, are a controversial issue based on the ideology of individual liberty. Some would argue that along with the privilege to operate a vehicle, a responsibility to obey all rules set forth by lawmakers necessarily follows and that helmet and seat belt laws are not considered victimless. This discussion chronicles the rationale for the implementation of Britain's seatbelt and crash helmet legislation, the laws' actual effects in contrast to what was intended as well as the theories as to why they are essentially ineffective. Seatbelt legislation has had an unintended impact for those persons not riding in automobiles such as motorcyclists, bicyclists and pedestrians. For example, Britain's seatbelt laws coincided with an average increase of 135 pedestrian and 40 cyclist deaths per year. A study for the UK Department of Transport commissioned in 1981, the 'Isles Report,' examined the consequences of seatbelt laws in eight European countries.1 This study used two countries, Italy and the UK, both of which did not have seatbelt laws at that time, as control models. The study discovered that the most significant effect of these laws was a marked increase in deaths by those outside the car, a finding that was unanticipated. The study predicted that if the UK were to enact compulsory seat belt legislation, deaths incurred by those

Adding some requirements on the project one page only Essay

Adding some requirements on the project one page only - Essay Example This way, it would look like a new product in the market. To add to this, the company could also consider advertising their new image and mentioning the changes they have made and why they are better than before. 3. The company should also invest in latest technology in developing and operating fields so as to consider concerns in healthcare, environmental and safety issues of the Country. This way, the company would practice environmental friendly ways of going about their business. When consumers see this, they may appreciate the company more. This way, the sales of their product would increase as the company would become popular with the consumers. 1. Encouraging investors would be a suitable action plan as they would help the company in their businesses such as the company’s plan for globalization. Investors would also help the company buy modern technologies as they would provide income that could be used for

Art Essay Example | Topics and Well Written Essays - 500 words - 14

Art - Essay Example The social protest was unique to each of their respective countries. David’s Oath of the Horatii looks like a scene out of Roman history. Three young Romans swear allegiance to Rome and their family in this portrait. The crying women represent Horatii women that are either sister to the enemy or engaged to the enemy. The men act on their allegiance alone, while the women listen to their heart. This painting was completed several years before the French Revolution, but the painting was a protest of the politics of the time. Aristocrats were blindly following the French monarchy, but businessmen and the poor were acting on their hearts. Blind loyalty only leads to destruction, just like the soldiers and just like the French monarch. Hogarth’s Rake’s Progress is a series of eight paintings. The titles are The Heir, The Levee, The Orgy, The Arrest, The Marriage, The Gaming House, The Prison, and The Madhouse. Each one of these paintings tells a story about the heir. He takes his inheritance and squanders it away. Eventually the heir ends up in the asylum. The moral of the story is if a man does not work and earn their money it is not as valued. Inherited money is easily squandered. Once the heir was led astray with an abundance of money, his life went downhill due to the vices money can buy. If he would have earned his money, maybe he would not have so easily parted with it. The similarities between David’s Oath of the Horatii and Hogarth’s Rake’s Progress are the presence of classes and a message against the wealthy. A ruling class, lower class, military class, man class, and women class were present in both of these men’s works. While David might not have shown the classes side by side, or only a man and women class, the implied classes were present. Hogarth painted different classes and even contrasted them. For example, the madmen at the asylum and the woman dressed in high fashion showed the contrast

Farmland Drainage System Assignment Example | Topics and Well Written Essays - 500 words

Farmland Drainage System - Assignment Example The developers of the system have a crucial role in determining which materials are the most environmentally friendly to be used within the system. They determine what implements are the most environmentally friendly at the most affordable price. The aim of the project is to minimize costs and increase efficiency of land use. The financiers of the projects have a crucial role in determining whether the implements used to create the system are environmentally friendly to be consumed by other users. However, they make this decision based on the profitability of the available options. It is crucial that they maintain an objective approach towards their responsibility to the society through CSR. The farmers who may potentially implement this drainage system have the final say as to whether they have all the facts to make an informed decision as pertains the effects the system would have on their land and their productivity. Environmental Pollution is one of the greater problems facing societies worldwide. It is said that environmental pollution (air pollution to be precise) causes 20% of deaths around the world annually, according to data gathered by the World Health Organization in partnership with the World Bank. Air pollution through carbon emissions from factories, automobiles and the day-to-day activities of the human race affects the ozone layer in negative ways. This pollution has led to the intoxication of clouds, leading to acid rain. This kind of rain water is detrimental for farm use and as such, there has to be consideration of the location of the land on which the drainage system would be used. Owing to pollution, global warming has resulted in the drastic change in weather patterns. The normal seasonal patterns have been affected in terms of their timing and their severity. Summers have been found to be extremely hot while winters have been extremely cold. This situation may impede the effective use of the drainage system. It

Camille Saint Saens Essay Example | Topics and Well Written Essays - 250 words

Camille Saint Saens - Essay Example His intelligence wasn’t just limited to music, for he excelled in such fields as geology, astronomy, and mathematics. Some of Saint-Saens famous works include the â€Å"Piano Concerto No. 2, Symphony No. 3 ("Organ"), and most noteworthy The Carnival of The Animals which he dedicated to close friend Franz Liszt (Cummings). Throughout his life, he produced a variety of expressive and dramatic works including poems, operas, and symphonies. In 1908 Saint-Saens had the honor of being the first composer to write a musical piece for the motion picture The Assassination of the Duke of Guise (Cummings). Inspired by French Classicism, he was especially brilliant at composing piano music like the Variations on a Theme by Beethoven and the Scherzo. His married life proved to be a great tragedy with the death of both of his children. During this lonesome period he produced some of his best works like Danse macabre in 1875 and Samson et Dalila in 1878 (Cummings). Saint-Saens was also very close to his mother and upon her death succumbed to an even lonelier and depressed stage of his life. After this he took to traveling and writing music about exotic places like Algeria and Egypt producing works like Africa and his Piano Concerto No. 5, the "Egyptian" (Cummings).

Summary about the book Boston tea party Essay Example | Topics and Well Written Essays - 1000 words

Summary about the book Boston tea party - Essay Example The story talks about how the United States of America walked its way into the top of the western hemisphere and settled in a country that has become the most powerful nation in the world. Philbrick explained in this book that the issue of race, religion and violence has always taken center stage in American polity. Nathaniel Philbrck uses the account of William Bradford and Benjamin Church to describe the story of the Mayflower. The book is the story of a ship and its journey on a large and stormy sea into a land that nothing much was known about. Mayflower talks about how the Pilgrims came to settle in New England, the risky ocean crossing that they embarked upon and the sharing of the first Thanksgiving. He gives the true story of the Pilgrims and their tragic but heroic experience at the ocean. Philbrick described how a group of Pilgrims endured the raging of the storms in order to find a very suitable place to worship. The Mayflower ship clumsily moved through winds and storms f or sixty-five days. According to Philbrick, â€Å"For sixty-five days, the Mayflower had blundered her way through storms and headwinds, her bottom a shaggy pelt of seaweed and barnacles, her leaky decks spewing salt water onto her passengers’ devoted heads.† (3). There were 102 humans and 2 dogs in the ship and Phulbrick explained that they were not the usual group of colonists that people are familiar with. They were neither noblemen or servants, but a group of men, women and children who were ready to sacrifice their lives in order to have the assurance that they could worship their God as they pleased. The arguments that the Pilgrims put forward for embarking on such a deadly voyage was that God was in support of their emigration to America (Philbrick 259). Philbrick dedicated a chapter to Thanksgiving with a good account of the events of the feast that lasted for days. The people that took part in the Thanksgiving feast were 100 Pokanoket Indians and 50 colonists. Philbrick noted that the Pilgrims did not originally arrive at Plymouth Rock as people have been made to believe. They first arrived at an Indian graveyard, the Pokanoket tribe had been hit by a strange plague that weakened majority of their population and they did not have the strength to fight against the Pilgrims. The Pokanoket tribe had no other choice than to make peace with the Pilgrims. It is clear from the description of Philbrick that the Thanksgiving feast did not take place in November, but by the end of September or October. There is a possibility that the men that took part in the Thanksgiving feast went fowling for their Thanksgiving feast. The Thanksgiving feast that took place at the fall gave the Americans a glimmer of hope as the events that took place during this period gave signs that things would turn out for their good (Philbrick 104-108). The book talks about how the Pilgrims or people that could be described as religious refugees landed in Plymouth Harbor du ring a period of catastrophe for the Native Americans. The Native Americans had to struggle with an alien disease that was brought into their lands by the European fishermen and this drastically reduced their population. Philbrick talked about the relationship between the Pilgrims and the Wampanaoags. The Pilgrims were led by the belligerent military officer, Miles Standish while the Wampanaoags were led by the enigmatic and scheming Chief Massasoit. The Wampanaoags were

Famous Trial of Scott Lee Petersen Essay Example for Free

Famous Trial of Scott Lee Petersen Essay Born on October 2nd 1974 in San Diego California, Scott Lee Peterson, an American, was convicted of the murder of his 8-months pregnant wife, Laci Peterson, and their unborn son- Peter Conner. Â  Peterson’s parents were Lee Arthur Peterson and Jacqueline Helen Latham. Arthur was employed by a trucking company and later ventured into crate-packaging. Jacqueline owned the Put On boutique in La Jolla California. Lee Peterson was employed as a caddy at a golf course while schooling at the University of San Diego High School. The young Peterson was a golfer at school. He later attended California Polytechnic State University. Scott met Laci Rocha while working as a waiter at San Luis Obispo cafe as he was studying at California Polytechnic. Scott married Laci in August 1997. Scott and Arthur Peterson alleged that Phil Michelson was known to Scott. Arthur asserted that his son and Michelson were friends and that Scott abandoned his ambitions of being a professional golfer due to the fact that Scott couldn’t match Michelson’s prowess (Lee, 2004, 17). Mickelson said that he couldn’t remember Scott. Laci Peterson’s disappearance Laci was reported missing from their home in Modesto California on 24th December 2002 by Arthur Peterson. Laci was due to deliver on February 10th 2003. Scotts and Laci’s families, Scott and the Modesto community addressed press gatherings. A witness observed that Scott had initially said that he was golfing and later claimed that he was fishing at Berkeley marina when Laci disappeared. Laci’s and Conner’s bodies were discovered on different dates five kilometers from the place Scott was supposed to be fishing. Conner’s body was found on April 13th 2003 and Laci’s on April 14th. Peterson was not initially regarded as a prime suspect by the police mainly because Laci’s friends and family believed Peterson was innocent at the outset. Contradictions in Peterson’s statements later led police to grow suspicious of him. Petersons many extramarital affairs came to the fore on 17th January 2003, the latest being with Amber Frey, a massage expert. Frey sought police assistance when she learnt that Peterson was not honest with her since by lying to her about his marriage. Frey was suspicious of Peterson owing to the disappearance of his wife, the existence of whom he had hidden from Frey (http://crime.about.com/od/current/a/scott040718.htm). Laci’s family stopped presuming Scott’s innocence. The family was not incensed by the illicit affair but by Peterson’s statement to Frey that he had lost his wife and that he would be spending his first Christmas without a wife 15 days before Laci’s disappearance. Frey construed Scott’s statement to imply that he was a widower. The family was convinced that Scott had pre-planned Laci’s murder before her actual disappearance. Frey was recruited as a major witness against Peterson after she conceded to police taping of her subsequent conversations with Scott. The motive was to induce Scott to confess, an act he never did. Frey’ and Peterson’ phone conversations recordings were played at the trial and the transcripts made public. Peterson’s character was dented by the recordings which also deeply implicated Scott. It was adduced that Scott lied to Amber that he had traveled to Paris on holiday with his new partners Pasqual and Francois after Laci’s disappearance. However, Scott was actually attending Laci’s candlelit vigil at the New Year’s Eve when he had one of the conversations. Recovery of bodies A male fetus was found on 14th April 2003 on San Francisco Bay in Richmond’s Point Isabel region’s shoreline. The body had been washed ashore north of Berkeley Marina where Scott had been boating at the time of Laci’s disappearance. An incomplete female torso without feet, hands and head was washed ashore on April 15th in the same locality. The bodies were identified to be Laci’s and Conner’s but due to putrefaction autopsies couldn’t determine the exact time and cause of death. Laci had her 5th, 6th and 9th ribs broken before death, injuries not resulting from dragging of the body along the bay rocks. It was assumed that Laci had been strangled or suffocated in the Modesto home. The FBI and Modesto Police Department undertook forensic searches at the Modesto home, Scott’s tool box, Scott’s truck, his warehouse and his boat. The single evidence adduced was a single strand of hair presumed to be Laci’s on pliers found on Scott’s boat (Lee, 2004, 32). Peterson’s arrest Detective Taylor Burlingame arrested Scott on 18th April 2003 in La Jolla California at a golf course’s parking lot. Peterson alleged that he was due to play golf with his father and Zak O’regan, his brother, at Torrey Pines golf course. Several golf-irrelevant items were found on Scott at his arrest. Peterson had: 4 cell phones, $ 15,000 in cash, his family members credit cards, camping gear (knifes, food warming equipment, tarpaulins, tents, water purifier), twelve pairs of shoes, a gun, changes of clothing, a map to Frey’s workplace printed on the same day, a shovel, a T-handled double –edged knife, rope, Viagra, 24 packs of sleeping pills, and a brothers drivers license. Scoot had also dyed his hair and beard blond, but he alleged that the color resulted from chlorine after swimming at a friend’s pool. The said friend later asserted that Peterson had never used his pool or his hot tub. Police concluded that Peterson was planning to escape probably to Mexico (Posey, 2005, 50). The trial of Scott Peterson The Stanislaus County Public Defenders Office was assigned to be Peterson’s defense on Scott’s request. Kent Faulkner, Chief Deputy Public Defender and Maureen Keller, Deputy Public Defender, were the attorneys in the case. Later Peterson chose to hire attorney Mark Geragos as private counsel. Owing to mounting hostility to Scott and much media attention, Peterson’s trial was transferred from Modesto to Redwood City, California. The People of the State of California vs. Scott Peterson trial was opened in June 2004 with Rick Distaso as lead prosecutor. Amber Frey, the prosecution witness, hired attorney Gloria Allred, not subject to the gag order, to protect her privacy from the press. She held that Frey couldn’t confirm or deny Peterson’s guilty. Allred appeared severally on TV criticizing the defense thus displaying her solidarity with the prosecution (Graber, 1997, 5). Defense lawyers at Peterson’s case capitalized on the lack of evidence and quashed circumstantial evidence. They argued that Conner was a full-grown infant and suggested that somebody else had abducted Laci, detained her up to birth and dumped the two bodies. Geragos had Dr. Charles March to show that Conner died one week after the prosecutors’ time estimates. Â  The prosecutions’ medical team proved that Conner had not fully grown and that Laci and the baby died simultaneously. Geragos argued that a satanic cult had kidnapped the expectant woman. Peterson was viewed as an immoral person for cheating on his wife but not a murderer. One juror was eliminated earlier in the trial owing to misconduct and replaced by an alternate. This followed CourtTV’s complaint that Laci’s older brother, Brent Rocha and the juror exchanged words in court. Â  A video footage was shown to lend credence to these claims (http://crime.about.com/od/current/a/scott040718.htm). Gregory Jackson, a medical student and the jury foreman, was later removed on his request made during jury deliberations. Jackson could have asked to be removed because he was due for replacement although Geragos indicated that Jackson had been threatened. An alternate replaced Jackson. Peterson was found to be guilty of first-degree murder with special circumstances for killing his wife and second degree murder for killing Conner on 12th November 2004. The trial’s punishment period commenced on 30th November and ended on 13th December. The twelve-member jury recommended death sentence for Peterson on 13th December at 1:50 PM PST (Scott, 2008, 7). The jury indicated that Scott’s behavior particularly his lack of remorse and his phone conversation with Amber after Laci’s disappearance pointed to his guilt. The sentence was based on the many circumstantial evidence details deduced from the trial. Petersons absconding of his duty to protect his family also earned him the verdict. Evidence The evidence was purely circumstantial. Peterson altered his looks to camouflage himself from the press and purchased a car in his mother’s name. A day after Laci’s disappearance, Scott subscribed to 2 hardcore pornography TV channels, a pointer that he was sure his wife would not return. Scott wanted to sell the family home and he sold Laci’s land rover. A United States Hydrological Survey hydrologist, Ralph Cheng also a San Francisco Bay tides expert, and a witness said that tides aren’t violent enough to drown person. Cheng also couldn’t explain how the bodies were transported and deposited. Peterson’s affair with Amber and the conversations they had was also evidence for Scott’s guilt (Scott, 2008, 9). Motives The prosecution surmised that Peterson killed his wife owing to his affair with Amber. Increasing debt and a yearning to be free from coming family obligations could also be one of Scott’s motives. Sentencing Judge Alfred A. Delluchi sentenced Peterson to death by lethal injection on 16th march 2005. Defense’s requests for a re-trial pleading juror misconduct and media meddling in the earlier trial were quashed. Peterson was taken to San Quentin State Prison on 17th March 2005. His case is on automatic appeal to the Supreme Court of California in Sacramento. Legacy A TV film starring Dean Cain was aired in 2004. Amber Frey published a book detailing her experiences with Scott Peterson in January 2005. Richelle Nice, a member of jury in Scott’s case, is one of Peterson’s correspondents in prison. Â  Conclusion Since Petersons trial was based solely on circumstantial evidence, rules of natural justice dictate that a retrial should be done to try to adduce concrete evidence against Scott. The failure to determine the exact time and cause of Conner and Laci is also a pointer that Peterson’s case was not conclusive. Scott could be suffering innocently in prison.

Varying Activity Preferences Essay Example for Free

Varying Activity Preferences Essay I have found that a persons culture has an impact on which physical activities individuals participate in to stay healthy. There is a very well known difference in the types of activities that everyone participates in, when culture is taken into account. It has a significant effect on what activities individual’s prefer. I interviewed three people about what kind of background they have, there age, and activities they do to stay in shape to prove it. The first person I interviewed was German Glosslin a 37 year old born and raised Canadian. Harris says I love the speed of the sport. Not just of the players, but how fast things change. I realized that you have to be constantly on your toes. Also, unlike like basketball, football and soccer, I find hockey requires abilities and skills. Theres no other sport that you have to skate or use a stick. Everyone is born with the natural ability to throw or kick, but hockey skills are learned. He also says that hockey is very popular in Canada. He plays whenever he gets the chance. The next person I interviewed is Jesus Espendosa a 17 year old high school senior, told me why he loved soccer so much, â€Å"soccer is actually a lot of fun. You have more planning and you don’t get hurt as much as you think. In fact you have to be more flexible then powerful to play the game. † I asked him if he thought that his heritage liked football more than other sports and he said, â€Å"Yes, because it was the only sport we could really play when we lived in Mexico, all my friends there play it too. Jesus is very active, and has participated in many soccer games. My last interview was with Drake Half. He is a 19 year old American high school graduate. He loves American football. He actually wants to play professionally someday. He said he doesn’t stop talking or thinking about football ever. American Football is very popular here in the U. S. Drake says â€Å"American Football is the best sport ever! † I dream of playing for the Dallas Cowboys someday.

A Case Study Of Jennys Restaurant Marketing Essay

A Case Study Of Jennys Restaurant Marketing Essay Jeenys Restaurant is a national chain cafe restaurant with a dedicated customer base, which is known for its best service, good quality food and family dining flair. But in the past year, the company has seen a manifest decline in its sales. The decline in sales is increasing as every fiscal quarter passes by. The reason behind decline in sales is totally unknown to the company. The restaurant has not changed layout or menu options within the past several years. The hypothesized root cause of the problem is poor customer satisfaction. This research will help to analysis the main root cause of sales decline. The objective of this research is to find out whether or not customer satisfaction and experience is the issue, and if so how customer satisfaction can be enhanced. Research Objectives As impact of global recession is still affecting large number of household in United Kingdom with their buying behaviour, it is important to find out if customer satisfaction with particular restaurant is the main cause or there are other factors. This research is going to use primary data by developing questionnaire to the restaurant customers, which helps to find out actual problem and weakness of current situation of the restaurant. The purpose of the literature review is to analyse past experience relating to customer satisfaction elements of the food and dining industry while emphasising on the sales increment. As I am working as a Manager in this restaurant, this research with help of primary data will analyse the customers attitude towards its service and experience, which will help to find out main reason behind downward sales line. The main objectives of this proposal is as follows: To analyze Customer satisfaction and its relative importance (debate) and evidence about key factors influencing peoples choice of fast food restaurant. To identify the best suitable model to measure customer satisfaction for my primary research. To review exiting complains and comments submitted by customers over the past 6 months in order to find out the area of subject where most of the customer did raised the issue. To arrange the questionnaire to the existing customers in order to explore their attitude towards Jennys Restaurant, why they like to dine at Jennys Restaurant, their experiences of and attitude towards current management process and their views on possible changes that the company could make for better satisfaction. To make recommendation to the management at Jennys Restaurant about cost-effective and management strategy that could be implemented in order to increase customer satisfaction. Literature Review Realisation of customer satisfaction in order to get success in the business is essential elements. is How the customers get the satisfaction and how we can measure the different between service provided and customer expectation ? Researcher is going to look different theories, journals and articles to establish an analytical concept about customer satisfaction elements. According to Kotler (2000) a persons feelings of pleasure or disappointment resulting from comparing a products perceived performance in relation to his or her expectations. Also Hoyer and MacInnis (2001) said that satisfaction can be associated with fellings of acceptance, happiness, relief, excitement and delight. It is very important to understand the expectations of the consumers to make them satisfied. According to Hokanson (1995), these factors include friendly employee, courteous employee, accurancy of billing, billing timeliness, competitive pricing, service quality, good value, billing clarity and quick service. Additionaly, (Labarbera and Mazursky,1983) state that By fulfilling the customers needs and wants will helps to achieve customer satisfaction. So that it should be notice by researcher that the customer satisfaction can be occurred by understanding their expectation. After having idea about customer satisfaction, researcher want to know how it can be implement in fast food sectors. According to Farrel (2007) The quick service restaurant responds to the universal desire for inexpensive and reliable fare that is feshly prepared, portable and ready on demand. It explains that the quick service, freshly prepared and economic factors motivate the customers to shop in fast food restaurants. Also according to (Schroder and McEachern, 2005) Brand value, nutritional value, ethical value and food quality determine the customer satisfaction towards fast food restaurant. There are other factors,according to (Jang and Maltila, 2005) Monetary gratification and intangible benefits such as quality and convenience also received high rating in customer satisfaction. Researcher should give attention to the intangible things such as service quality, serving time, internal environment of the company along with the development of core product in order to get maximum customer satisfaction. According to (Katz and Martin 1985) If the firms can improve customers perceptions of the time they spend waiting to be served, then customers will experience less frustration and may feel more satisfied with the service encounter. Also (Ho and Zheng 2004) clarify that A firm might choose a delivery time commitment to influence its customer expectation. However, there are debates and discussion about the influencing factors which are affecting to less shop in fast food industries. According to (Goyal, Singh 2007), The young generation in India likely to go to Fast food restaurant for fun and changes. But they like house food much better than food served at fast food outlets because they have the highest value for taste and quality followed by hygiene. Adding with that (Bose, 2011) stated The most evident advantage of Fast food is that it save time and money for a busy life people, but fast food is unhealthy than home cooked meals, as they contain higher amount of salts, fats and calories . Most of the people today are usually aware that fast food is not the healthiest food to eat. People eat fast food because it is convieneient, cheap and taste good. Fast food is not just less healthy food, but sometime it can be dangerous for your health as well. Stacel (2009). So it is clear that despite of good service provided by the company, th ere is other factors such as health consiousness which affect the customer satisfaction level. Along with that there is hygienic factor which also affect the customer revisit in the particular restaurant. A survey shows, one in three people is worried about the level of food hygiene when buying fast foods. Cleanliness of staff and premises top the list of concerns, followed by the way food is cooked and handled. (Consumer question fast food hygiene, 2003). As a result it can affect the customer to discontinue or decrease there buying behaviour in fast food sectors. According to Hoyer and MacInnis (2001) dissatisfied customers can decide to: discontinue purchasing the goods or service, complain to the company or to a third party and perhaps return the item or engage in negative word of mouth communication. The above study based on previous research explains the reasons for choosing and avoiding the fast food sectors and the importance of customer satisfaction which can be fit or not in the problem statement of the Jennys restaurant. To get the more evidence and support, researcher is going to develop questionnaire survey by using SERVQUAL tools. According to (Stevens, Knutson and Patton, 1995) SERVQUAL method helps to produce a sequence of questionnaire appliance for measuring hospitality service quality in DINESERV. John and Tyas (1996) have also use the tool SERVQUAL for measuring the satisfaction of consumer in restaurant. According to (Lee and Hing 1999) SERVQUAL is an instrument which helps to measure and compare the service quality of the fine dinning sectors which is easy and inexpensive to occur. It showing that the researcher will get help to accumulate the findings and reasons of gap between customer expectation and experience they have had in their last visit. This tools also helps to find out the correlation between service quality, customer satisfaction and purchase intentions. According to (Cronin, Jr and Taylor 1992) There is correlation between service quality, customer satisfaction, and purchase intentions. Service quality is an antecedent of customer satisfaction and consumer satisfaction has a significant effect on purchase intension. Although the popularity of the SERVQUAL tools to measure the service quality level, there are some debate over the use of SERVQUAL instrument. Detractors argue that the difference score leads to unreliable measure and that the dimensionality and validity is erratic. Jiang etl, (2002). However, SERVQUAL measuring method is adopting by thousands of business to know the actual demand and expectation of current customers. Because it helps to explain many factors such as tangible, reliability, responsiveness, competence, courtesy, credibility, security, access, communication and understanding the customers. Parasuraman et. al. (1990). Besides of some disadvantages, SERVQUAL is good tools to understand the customer satisfaction elements. Fedoroff (2011). Methodology Method Approaches (Bryman and Bell 2007) Quantitative research is that research strategy which gives and relates to the quantification in the collection and analysis the data. This method is relates to the deductive approach in testing the theory and research. It takes the positivism epistemological orientation and natural scientific model. It focuses on the objectivism of the social reality Researcher intends to implement all quantitative research methods in a way to trace the best results out of the research. The entire research approach and methodology will be ethical and best at its level. Research will be conducted by keeping in mind the Research Question. The research will be performed using questionnaires. Justification Explanation Conducting survey/interview Analysing data 1. Justification: The advantage of choosing quantitative research method questionnaire Low cost in time and money: As my questionnaire is designed to take just 5 minutes and can be done by making photo copy of 35-40 questionnaire, will help to make it economic and time saving. Respondents can complete the questionnaire when it suits them: As I am going to conduct the survey by requesting them to complete the questionnaire with the time avaibility of the customers. Respondents anonymity: There is no personal identifying information is going to ask to protect the anonymity. Lack of interviewer bias: The disadvantage of choosing quantitative research method questionnaire The need for brevity and relatively simple questions: The most of the part of my questionnaire is going to be closed question rather than open question. Questionnaire development is often poor:. Poor design and concept of questionnaire will not help to find out the actual problem and track to the solution. Lack of control over order and context of answering questions: not to specific Question wording can have a major effect on answers. : one question ask twice with different format to check exact answers. 2. Explanation Preparing for the survey interviews. As I am the manager of the Jennys restaurant I have access to secondary data such as sales figures for the past two years and complain and comments made by the customers in the restaurant and can organise a survey by collecting primary data from a questionnaire given to the existing customers. I am going to choose random sample survey with help of SERVQUAL Questionaire and dineserv method to collect primary data from a questionnaire taking 35-40 customers from Monday to Saturday 9:00am to 9:00 pm. My sample size is going to be small. Requested participants of this study will ask if they are over 18 and willing to complete survey upon exiting the restaurant. Willing participants will be ask to read the informed consent before completing the SERVQUAL Questionnaire survey instrument. Developing the questionnaire. To collect the primary data from the customer, my questionnaire key themes will be to analysis their current experience, expectation and attitude towards the existing setup and behaviour of the organisation. In above literature review, I was trying to analyse and understand customer behaviour and expectation towards food and dinning service, which help me to link and study the existing customer of the Jennys Resturants behaviour and also help me to think analytically about whether customer satisfaction is only the key point in the success of business development or there are other important factors. 3. Conducting Survey/interview The questionnaire survey is going to held on the Jennys Restaurant premises from Monday to Saturday between 9:00am to 9:00 pm. The survey will be conducted by requesting existing customer with detail pre information about the reason of the survey while their visit in the restaurant to fill up the answers of the given questionnaire which will take 5 minutes . The maximise the response rate of questionnaire survey; I am going to use following techniques. Brief Questionnaire: The questionnaire is going to use not more than 20 words to make it less time taking for the respondents. Make the return time not to short and not to long: The questionnaire can be fill during their visit in the restaurant or can take with them by requesting them to return it within 2 weeks time in given address. Easy to read (clear language, good print): The questionnaire is going to use simple language which can be understandable and use of quality printing. Easy to answer: The questionnaire is going to use tick box to place their attitude towards the restaurant. Be clear about what the respondent should do to answer the question: The questionnaire is going to use likert scale format, which is going to clear to click their answer just one for one question in the top of the page. Easy to respond (return envelop): The questionnaire which has been taken by the customer to fill it in their home will be provided a free post return envelop with them. Do not offend the respondents: The questionnaire is not going to include any subjects which will offend the respondents. Trustworthy: The questionnaire will start from explaining about the purpose of research by not taking personal information of respondents and is just for the academic use by showing college identity card to them. Analysing data Statement of service provided (Independent Variable) Very Dissatisfied (Dependent Variable) 1 Dissatisfied (Dependent Variable) 2 Neither Satisfied nor Dissatisfied (Dependent Variable) 3 Satisfied (Dependent Variable) 4 Very Satisfied (Dependent Variable) 5 Food Quality Service Food Hygiene Price of product Survey: Survey allows the collection of large amount of data from a sizeable population in a highly economical way (Saunders et al, 2008).It was done by explaining questionnaires and handing out and collected during session The research is going to find out the correlation between two variables. One is dependent which is customer satisfaction and another one is independent which is service provided by the company. The changes in the independent variable are going to affect the dependent variable. There are some other moderate variables which influence the relationship between independent and dependent variables. Such as Age, Gender, Marital status etc. As the above questionnaire sample can be broken down to subgroups such as age, gender, marital status to analyse differences. And data can also analysed by looking at average scores for each category (eg. Food quality, service, food hygiene and cleaniness and product price) as categorized in questionnaire to see if there are noticeable difference in their averages. The formula to calculate average score is Average score= Sum of Valued dependent variable which has been ticked divided by No.of dependent variable allocated For example by taking above Table Average score= Food quality (3) + Service (3) + Food Hygine (4) + Price of product (5) divided by 5 =3 It can be broken down into subgroups for food quality, service, food hygiene and price of product to noticeable difference in their averages Checking the forms Spreadsheet Graph/table: Graph are going to allocate to explain and analyse the data. As taken example of above sample, the graph is going to be like. Analytical qs Statistics Ethical issue The questionnaire will start with explaining the purpose of the research which is only for the academic requirement by showing the college Identification card. And also questionnaire will start with explaining the subject matter of the questionnaire up-front. The questionnaire is not going to take any sensitive data, like personal details, history and background to protect there anonymity. The researcher does not use force and hard request to get response from the customers and the research confidentiality should be maintained in term of collecting the data. Timescales and Resources S.No. Phase/Milestone Start Date End Date Notes 1 Literature Review 2 Development of research instrument- final survey/interview Question Schedule 3 Data Collection-completion of survey 4 Data analysis- results of primary data analysis written up 5. Report Writing- finalisation of dissertation. Conclusion Appendix A Quantitative Survey (Questionnaire) Customer Satisfaction Survey: Academic Survey to fulfilment of Master Degree Program(Cavendish College and University of Wales) This survey is being carried out to find out the customer attitude towards the Jennys Restaurant. Please answer the questions freely. You cannot be identified from the information you provide, and all the information provided will be treated in the strictest confidence. The questionnaire should take you about five minutes to complete. Please answer the questions in the space provided. Try to complete the questions at a time when you are unlikely to be disturbed. Also, do not spend too much time on any one question. Your first thoughts are usually your best! Please tick one box for every question. When you have finished the questionnaire please return in to me in the enclosed freepost envelope. Nameà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. What is your age range (Please tick where appropriate) Gender(Please tick where appropriate) 18-30à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Maleà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. 31-50à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Femaleà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 51+à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Othersà ¢Ã¢â€š ¬Ã‚ ¦.. Question Very Dissatisfied Dissatisfied Neither Satisfied nor Dissatisfied Satisfied Very Satisfied Food Quality The food is served hot and fresh The menu has a good variety of item The quality of food is excellent The food is tasty and flavourful The food portion is enough The food provide balance nutrition Restaurant Service My food order was correct and complete Employees are patient when taking my order I was served promptly The menu board was easy to read Employee speak clearly Employee are friendly and courteous The service is excellent Value of price paid Quality of food Food hygiene and cleanliness The handling of food is good Restaurant Premises are clean Toilets are clean Product Price Food is good value for the price paid Prices are competitive If have any comments with the service of our restaurant please share with us. Thank you for taking the time to help us. If you have any queries or would like further information about this project, please call me on 07828857702. Thank you for your help. Activities Appendix B Gant Chart of Time ScaleMay 2011 June 2011 July 2011 August 2011 1st Week 2nd Week 3rd Week 4th Week 1st Week 2nd Week 3rd Week 4th Week 1st Week 2nd Week 3rd Week 4th Week 1st Week 2nd Week 3rd Week 4th Week Collection of literature review Critically review of the literature Meeting supervisor Review of project aims and objectives Questionnaire Process Interview the customer Accounting calculation of the breakeven point Meeting supervisor Analysis the accounting data Analysis and interpret qualitative data Analysis and interpret quantitative data Meeting supervisor Final report writing, Amendments, Binding of the project Referencing John. N., and Tyas (1996). Use of service quality gap theory to differentiate between foodservice outlets. Service Industries Journal, 16(3), 321-346. Stevens, P., Knutson, B., and Patton, M. (1995). DINESERVE. A tool for measuring service quality in Restaurants. Cornell Hotel and Restaurant Administration Quarterly, 36(2), 56-60. Alan Bryman and Emma Bell, 2007, Business Research Methods-2nd Edition, Oxford University Press Kotler, P., (2000), Marketing Management. 10th ed. New jersey, prentice-Hall. Hoyer, W.D. MacInnis, D.J., 2001, Consumer Behaviour. 2nd Ed., Boston, Houghton Mifflin Co. Hokanson, S., (1995). The deeper you analyze, the more you satisfy customers, Marketing News, p. 16. Labarbera, P.A. and Mazursky, D. 1983, A longitudinal Assessment of consumer satisfaction, Dissatisfaction: the dynamic aspect of cognitive process: Journal of marketing research, vol. 20, Nov, p.p. 393-404. Farrell, JP.,(2007). A management consultant @ large. The evolution of the quick service restaurant. [Online] 25th April 2008. [Cited] 1st of April 2011. Retrived from http://jpfarrell.blogspot.com//2007/11/evolution-of-quick-service-restaurant.html. Goyal, A. Singh, N.P. (2007). Consumer perception about fast food in India: an exploratory study. British food Journal. Vol. 109: Issue:2, 2007. Schroder, Monika J.A. McEachern, Morven G. (2005). Fast foods and ethical consumer value: a focus on Mc Donalds and KFC. British food Journal. Vol 107. Issue:4. 2005. Jang, Dongsuk. Mattila, Anna S. (2005). An examination of restaurant loyalty programs: what kinds of rewards do customer prefers? International Journal of contemporary hospitality management. Vol. 1. Issue:5. 2005. Katz, Karen L. Martin, Blaire R. (1985). Improving customer satisfaction through the management of perceptions of waiting. Massachusetts Institute of Technology. Bose, Debopriya. (2011). Advantage and Dissadvantage of Fast food. [Online] 2011. [Cited] 7th of April 2011. Retrieved from http://www.buzzle.com/articles/advantages-and-disadvantages-of-fast-food.html. Khilawala, Rashida. (2010). Unhealthy Fast Food. [Online] 2010. [Cited] 7th of April 2011. http://www.buzzle.com/articles/unhealthy-fast-food.html. Stacel, Richard. (2009). Why you should avoid fast food at all cost. [Online] 2009 [Cited] 6th of April 2011. Retrieved from http://www.naturalnews.com/025241-food-fast-food-foods.html. BBC News in U.K. Consumer question fast food hygiene. [Online] 17th Feb 2003. [Cited] 5th of April 2011. Retrieved from http://news.bbc.co.uk/l/hi/uk/2769907.stm. Lee, Yun Lok. Hing, Nevilee. (1999). Centre for Tourisim, Southern Cross University. Vol. 14, Issue:3-4, Pg:293-310. Cronin, J. Joseph., Jr. Taylor, Steven A. (1992). Journal of Marketing: Measuring service quality: A reexamination and extension. Vol: 56, No. 3, Pg: 55-68. Ho, Teck H. Zheng, Yu-Sheng. (2004). Management Science. Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective. Vol: 50, No. 4, Pg: 479-488. Jiang, James. J., Klein, Gary. Carr, Christopher L. (2002). Management Information Systems Research center. Measuring information system service quality: Servqual from the other side. Vol:26, No. 2, Pg: 145-166. Fedoroff, Paul. (2011). Comparing service quality performance with customer service quality needs. 12 Manage the executive fast track. [Online] 2011. [Cited] 7th of April 2011. Retrieved from http://www.12manage.com/methods-zeithaml-servqual.html. Parasuraman A., Zeithaml V. Berry L. (1990). Delivering Quality Service, Balancing Customer Perceptions and Expectations.

Kyoto Essay -- essays research papers

Is the Kyoto Protocol the Wrong Approach? Climate change is a relevant issue today that should be on the minds of people. In 1972, scientists discovered that CFC’s (chlorofluorocarbons) might destroy the ozone layer. In 1985, scientists discovered that the destruction of the ozone layer was occurring quite rapidly and recommended that country leaders should take action as soon as possible to decrease CFC levels. In 1987, in Montreal, representatives from all over the world, came together to ban CFC’s. This was the first successful collective action taken against global warming. But now the problem is larger than just banning the gas from refrigerators. The world continues to warm fast enough to alarm geologists, meteorologists, and others who study climate change. International initiatives to offset global warming began on 1992 at the Rio Earth Summit, organized by the United Nations. However, the result was a weak non-bonding agreement aimed to reduce atmospheric concentrations of greenhouse gases. Five years later, in Kyoto, Japan, the United Nations Framework Convention on Climate Change or UNFCCC came up with a treaty call the Kyoto Protocol (UNFCCC). The Kyoto Protocol is based on the idea that 38 nations needed to reduce their greenhouse gas emissions by an average of 5.2 percent below 1990 emissions levels. However, this is not the solution to global warming. The main reason being that only industrialized countries are committing to reduce their emissions, and developing countries have been left out of the treaty. In addition, large emitters of carbon dioxide such as the US and Australia didn’t choose to ratify the agreement. The Kyoto Protocol will have a low impact in the reduction of greenhouse gases, but it will create a significant economical and social benefit, generating jobs and economic growth in Canada. The Kyoto Protocol is the wrong approach to reduce greenhouse gases below 1990 emissions levels. As Tennesen suggests, the Kyoto Protocol will be in progress during 2008 to 2012. During these years, developed countries will have to reduce their carbon dioxide levels by 5.2 percent below 1990 emission levels. Countries such as the United States, Japan and the European Union have to reduce their emissions levels, he suggests, whereas The Russian Federation, Ukraine and New Zealand need to increase their emissions (215). Tennesen also states, ... ...of climate change. Like a permit policy, it can easily be adjusted to achieve a variety of distributional effects. As a result, it is far more realistic than either of the alternatives. Because it does not require signatories to commit achieving a specific emissions target regardless of the cost, it is more likely to be ratified than the Kyoto Protocol. Because its distributional effects would be much more acceptable, its political prospects are much better than those of the carbon tax. Overall, a hybrid policy is an efficient and practical approach to climate change†. (101) In conclusion, the Kyoto Protocol would do nothing to reduce the emissions of greenhouse. Although it would make a good contribution to the social an economic aspect of the Canadian economy, the Kyoto Protocol is flawed due to its targets and timetables, which are only in force during a four years period, 2008-2012. The Hybrid Policy is the best next alternative after the Kyoto Protocol. With its market-based instruments, emissions taxes and tradable permits, the Hybrid Policy is a more attractive climate policy for countries and firms to ratify, and it is a more realistic approach to offset global warming.

On the Road: Jack Kerouacs Rejection of the Middle Class American Drea

Jack Kerouac was one of a group of young men who, immediately after the Second World War, protested against what they saw as the blandness, conformity and lack of cultural purpose of middle-class life in America. The priorities of people of their age, in the mainstream of society, were to get married, to move the suburbs, to have children and to accumulate wealth and possessions. Jack Kerouac and his friends consciously rejected this pursuit of stability and instead looked elsewhere for personal fulfillment. They were the Beats, the pioneers of a counterculture that came to be known as the Beat Generation. The Beats saw mainstream life as a prison. They wanted freedom, the freedom to pick up and go at a moments notice. This search for the true meaning of life was given a literary voice in Jack Kerouac's novel On the Road, written in 1951 but not published until 1957. This essay will investigate some of the aspects of the novel that make it a forceful and complex rejection of the white middle class American dream. Beginning in the winter of 1947 Jack Kerouac undertook a series of journeys by car across the United States and finally into Mexico that he then wrote about in On the Road. The novel conveys a feeling of constant motion, a frenetic search for meaning in an America that is very different from the middle class ideal. Sal Paradise, the narrator of the story, describes an America of constantly changing landscapes peopled by a multitude of colourful characters. Sal Paradise's America is an America where the only commitment seems to be to the immediate gratification found in fast cars, sex, drugs and jazz. Sal's idol and travelling companion is Dean Moriarty, a reckless and hyperactive womanizer who, to Sal, is the phy... ...tual values but also a search for a personal identity that had been lost or maybe had never even existed in the first place. In On the Road, the narrator, Sal Paradise, recounts the details of a search that, ultimately, is not rewarded. Sal's infatuation with Dean Moriarty leads him only to a parting of the ways. When he is abandoned by Dean, whilst seriously ill in Mexico, Sal finally realizes what Dean really stands for. Sal, at last, comes to the understanding that his friend's philosophy is based on the premise that personal authenticity requires the complete abandonment of personal ties. Dean believes that all your energy must be focussed on obtaining your own kicks to the exclusion of everyone else. As Sal says in the final paragraph of the novel, " I realized what a rat he was" (302). Works Cited Kerouac, Jack. On the Road. New York: Viking Press, 1957.

Lysistrata Essay -- essays research papers

Lysistrata A play about making war – and not making love†¦ The Talbot Theatre production of Lysistrata both entertained and delighted this member of the audience, who was there partly because of an English assignment requirement, but mainly because of the opportunity to enjoy a live theatre production. The theatre company employed many different components to bring this antiwar play to life that evening on the stage. These components can be broken into three categories, which visually enhanced the text of the play. The first of these categories is the setting, the stage lighting, and the props. The second component is the symbolism of some of those props, and the third component is the character portrayals by the actors on the stage. To take us back to ancient Greece, the props master employed a very simple interpretation using columns on a raised set of steps, with a backdrop of blue. To add to the feel of the era, a statue stands in the middle of the platform. This platform serves double duty as the Akropolis and as the Citadel, both of which the women have occupied. When the men light a fire below the walls of the Akropolis, smoke pours out of the bundle of sticks, making it appear as if a fire has really been ignited. Fortunately the women are ready and the fire is extinguished and the men all doused with water, which is portrayed well with buckets and actions that look as if the men are being driven away by the water. When Kinesias comes to see Myrrhine, and they he...

You Only Live Once

Everybody these days say, â€Å"You only live once† but have you ever taken the time to look at why? Kids, teenagers, and a few adults that live by the modern terms pursue their actions upon this saying. Each individual is different, we all think differently based upon what we do, how we were raised, the culture were brought up in, and other factors that relate to an individual’s life. Not everyone is going to think why we live once or if we live once do we get an after life? Some cultures actually believe in re-birth but that is a different subject.My opinion toward this question is based on my beliefs and the actions that I have taken to achieve to this mental status. I believe we all live once to attain a successful endeavor that not only provides the necessities for yourself but can facilitate to those that are near you. Mistakes are bound to happen when pursuing this successful role toward â€Å"only living once† but knowing the difference between knowing if a mistake will happen and having a mistake happen during your actions that take place is different.For example you could be studying for an exam in math and English but decided to study for math because you assume you will do more poorly at it than English because you have always been average in Math and English is not a problem, so as test day comes and you take the math test you seem to not have a problem but as you took the English exam you take longer because you had not equally balanced the study time and had not focused on what the exam was really going to be so you did poorly on the subject you thought you’d do well in, that is a mistake that was not done without knowing.An example of just knowing the mistake is when your hanging out with your group of friends and your offered a substance you are not suppose to abuse and have thought about a wrong factor that may interfere with your actions if you follow the steps of your peers but even as that thought came across you do it anyways leading you to get in trouble by the authorities an revealing the mistake you knew that would happen.Knowing the difference between the two is crucial because depending upon the situation and how the mistake was approached your more than likely to learn from it, making yourself a better person and achieving your endeavor. But having a repetition of the same mistakes leads nowhere and keeps you in the same spot having success that lied in your hands be in someone who well deserves it. No doubt you may live once whether you make the simplest istake or not but living in happiness is the key to fortune and success. Think about life being as one and making the best of what you have leads to many good things so even if you think about â€Å"you only live life once† think about how you would like to live it. Think about what success means to you and be fortunate to those that reside by you because smart decisions will be well put off in the near future as life is a gr owing process.

Analysis on the Shift of Business Strategy for Ge Into the 21st Century Essay

Question 1 In what shipway has Jeff Immelt redirected the dodging of GE? In 2001, short after Jeff Immelt became the CEO of GE, a serial of events diverged and violationed the embodied landscape. The immediate ch each(prenominal)enges that he faced included 9/11, and a subsequent serial of high visibleness corporate s fuckingdals (Enron, WorldCom). In 2008, the financial crisis benefit and had a severe impact on GEs primary harvest-home lineage, GE Capital causing it to gather bad debts and asset write-downs. These events caused slow municipal economical ripening, crisis of confidence among investors and more than world(a) competitors.Due to the change in surroundings and the use up to adapt Immelt shifted the centralise of GE from cost cutting and deal making to spick-and-span products, services and food market places. He in social occasionicular focused on redirecting the dodge of GE with positive ripening, client focus, and designing. In 2002, Immelt committed GE to an thoroughgoing growing rate of 8% per year. He identify a design of emerging planetary tr blockades the ageing population, the demand for sustain suitable get-up-and-go, the prerequisite of im turn up infra coordinate, and opportunities in the emerging markets.He aimed to create care for for nodes by leverage GEs middle competencies curiously in advanced engineering science and cogitate service by delivering superior, customized products and services to high-development markets. A core comp wizardnt of his exploitation strategy was to create modern Growth plat draws which could be either extensions of the existing credit linees or holy new commercial areas. done identifying a new harvest-festival platform, it would then be head for the hillsd finished a series of divestments and strategical acquisitions in sectors with high outgrowth potency.engineering was seen to be a notice device driver of GEs futurity growth which led to the launc h of c one timeption break finished. New technologies were seen as an essential subdivision to winnerful product introduction and smell improvement. GE expanded its research and education capabilities and supported them with adequate financial cover songing. an opposite(prenominal) vital part of Immelts growth strategy has been the implementation of the Customer pore initiative. This hire to the revivification of GEs marketing function more or less(prenominal) notably done the creation of GEs commercialised Council and a add of guest-oriented programs.Through this customer focus imitative it became one of Immelts value creation strategies utilize linkages a jump GEs several(prenominal)(prenominal) companies. His efforts started off with product bundling and crabbed interchange, which eventually led to initiative selling. This meant quest out customers that would benefit from GEs broad portfolio of cablees and deliver highly customized solutions. The strategic focus was on creating differentiation utility through innovative product-service bundles and compound customer focusQuestion 2 To what boundary is this strategy well line up a) with the requirements of twenty-first century disdain surroundings Jeff Immelt took all over the reins of international Electric at the end of an Era where the Market sparing was go with optimism, confidence and growth, and was now heading into a downturn. This shift in the Business environment and economic inst tycoon instigated a all- meaning(a)(a) issue for Immelt, which was to identify the likely addresss of loot for the prospective. Under Jack Welch the potential for value creation through cost drop-off and the elimination of under performing assets had largely been completely utilized.So from Immelts view, in the current Market situation, the primary driver of growth was going to be organic growth. With the poor state that the world economy was in, the central challenge for Immelt was g oing to be identifying where the c drift offly promising opportunities for moneymaking growth would lie. He identified a number of key significant emerging ball-shaped gallerysthe ageing population, the conflicting forces of growing postal code demand and concerns over orbiculate warm up, the coming of biosciences in conjunction with global warming and nanotechnology, and new commercial opportunities in the emerging markets.In night club for GE to stake itself for stronger growth in the changing origin environment, Immelt byword the need to exit form slow growth blood line, and reallocate its resources where growth prospects were strong, taking emolument of the emerging global trends. At the heart of Immelts growth strategy for General Electrics was the development of new Growth political platforms, which could be either extensions of the existing businesses or wide-cut new commercial areas. Even though Immelts core focus was on organic growth, repositioning to take advantage of the emerging market trends and opportunities would require acquisition.Then once a new Growth Platform was identified, GE would build a leaders position in those sectors through comminuted strategic acquisitions and the deployment of its financial, technical and managerial resources. GE was entering a new generational era, one where technology is at the principal of growth and adaptation. Immelt identified Technology as one of GEs study drivers for future growth which was signaled by his enlargement of GEs R&D budgets. He shifted the importance of Technology deep down GE by focusing on the R&D projects that offered large home plate market potential, reffered to as Imagination breakthroughs.inside this new business environment that GE was confront, customers unavoidably, wants and expectations of what products can offer them is forever changing. Immelt saw and understood this from the amount of time fatigued with customers, and implemented this idea within GE through the IT redesign process beseeming change magnitudely customer focused. One of the most important outcomes of GEs kick upstairsd customer focus would be the major(ip) power to better interpret the customers needs through bundling products with support and technology services, and amalgamate product and service offerings from different businesses (Enterprise selling) to enhance customer value.Also by increasing customer orientated products, this would also jock GE to increase its achiever in international markets by involving more local anesthetic product development and fierceness on truly aligning products and services to meet local market needs. (b) GEs resources and capabilities The backbone GEs success over time has been its ability to flux massive size with constant adaptation. over the decades GE has successfully adapted some(prenominal) its business portfolio and its management corpses to the demands and opportunities of the ever-changing business Environm ent.GEs success in innovation has been built on the back of their ability to nurture ideas and innovations, and expertly managing and arise them into successful investments. This is clearly shown through General Electrics Imagination breakthroughs through Immelt. These imagination breakthroughs are promising scientific R&D projects, that have the potential to create $100 million in sales over three years. Immelts stress on technology reflected his belief and the judgement intrinsic to GE which is that the primary driver of sales is great products.Immelts estimation of emerging global trends and his strategic education demonstrate his understanding of the external opportunities and threats, and informal strengths and weaknesses. Technical leadership has proved to be not only a source of GEs war-ridden advantage but it is also an important barrier to entry. For example, GE is the only US-based company with all the necessary capabilities to build a atomic power plant. This i s an example of General Electrics ability to marry Industrial and technological R&D to a business system capable of turning scientific and technological discoveries into marketable products.Question 3 What organisational changes has the new strategy necessitated? Will GE be able to successfully execute the strategy? Through placing greater emphasis on customer focus, organic growth and innovation, GEs systems and structure essential be realigned to better manage the interwoven situation of diversified businesses and to discover its force and accomplishment. Immelts focus on greater cross integration, new growth platforms and enterprise selling lead to a major structural change in 2002.GE divisions were reorganized into a smaller number of broad based sectors. By 2008, at that place were 5 sectors and each of them focused on broad markets, in which they had a scale, market leadership, and superior customer offerings. GEs 5 broad markets were technology, infrastructure, industri al and commercial, GE capital, healthcare and NBC Universal. Through regrouping the various businesses into their markets it would be easier to identify the various connections between the businesses. fair a more customer focus business had a huge impact on the organization it led to the revitalization of GEs marketing function. A number of customer orientated programs were created, most notably GEs Commercial Council. The key initiative of the six part growth process in scathe of marketing and sales were declared, there were more and more many metrics driven synopsis on customer satisfaction and attitudes. This solid phase of becoming a customer focus business instead of an operate efficient one demanded the managers to become less of an operator and more of a marketer.Immelts reshaping of GEs Business portfolio, through Growth platforms, undeniable acquisition. Developing these opportunities required high levels of coordination across multiple organisational units. This g ain increased the organisational complexness of GE, and great difficulty in exertion management as it was hard linking idiosyncratic incentives to individuals organisational performance hard to implement. Other issues arose through the organizational changes necessitated through the new strategy. Immelt had changed the rganizational structure to merely integrate the different businesses, however this lead to a complex coordination problem as they have gone beyond cross selling to enterprise selling.Also through placing heavy emphasis on customer focus this caused the sales and marketing segment to put less focus on particular business and just look at opportunities that they can exploit this can be seen from the example of GE medical systems. Through constantly acquiring new businesses to further fuel growth in technology and the energy sector this has do the organizational structure even more complex.Focussing on customers and enterprise selling requires a simple structure. I t can be seen that if Immelt wants to successfully implement his strategies he needs to find a solution to change the organizational structure to mitigate the complexness of it, while being able to take on new businesses for growth. Whether Immelt can execute these strategies delinquent to these organizational issues are discussed in the further sections of this essay. Will Immelts strategy be successful? Are there alternatives corporate strategies that GE should consider break up in particular?We believe that Immelts strategy give be successful and pep up that he continue to pursue his strategy of greater emphasis on technology, customer focus and increased integration. In graze for this to happen in the context of the economic situation of the 21st century, we feel that it is important for GEs emphasis to be shifted to risk-taking, sophisticated management, and innovation in order to deliver new products and services, and to penetrate new markets Immelt should continue to di vest companies of low profit, growth and returns, and focus on those whose are aligned with their competencies are as a future possible growth platform.To reduce organizational complexity GE should also introduce competitive based pay which will link to all levels of employers from base workers to managers. This is to progress collaboration through all levels of the duty ladder both vertically and horizontally. The success of Immelts strategy of combining innovation and efficiency in a fast-moving business environment will allow GE to capitalize on the demands and opportunities of a changing world. Thus, GE will play a leadership role as it sets the trend for the conglomerate business model to importanttain its relevance.Breaking up GE there are several advantages in pause up GE. GE will be able to focus on innovation and reinvest back on innovation and technology through the funds acquired from selling some of their businesses. There is also no need for having a complex organi zational structure if GE would only focus on one segment of their business. The source of competitive advantage for GE is integration of business in its portfolio. GE Capital contributes 32% of fundamental tax. This is a stable source of revenue for GE.Spinning it off the business portfolio will reduce the funding for other GE initiatives. By doing so, they will not be able to address the challenges facing the business environment in the future. This proved as a disadvantage as it will alter the competitive mount of the company and will ultimately lose their capability to compete in global markets. GE should not break up as it will lose its core competencies and wont be able to compete and enjoy the current market position that they are in.Focusing On Technology and EnergyBased on 2010 GE annual report, technology and energy infrastructure has the highest profit and revenue component part for GE. This is the main focus of their business today. Although GE capital is not as profi table as before, it still contributes 32% of the total GE revenue. Overall, it is still growing from the block of 2009 2011. While GE Capital revenue does not contribute as the main source of contribution in both revenue and profit of GE, it is essential as a source of revenue to pursual and invests in innovation that drives the Energy and Technology Infrastructure sector of GE.